Online Reputation Management: Part 1 – What Is It, & Why Is It Important?

Below is an excerpt of an article I co-authored with Mark Bullock, co-founder of phoneBlogger.net. This is the first article in a 3-part series.

When you Google yourself, what comes up?

Case Study: Retirement Income Solutions

Case Study: Damian J. Sylvia, Retirement Planning Professional

Summary: Damian J. Sylvia of Retirement Income Solutions wanted to build an online presence and develop a system for frequent stakeholder communication. Additionally, Damian wanted to acquire new clients. At the time, the business didn’t have a website, social media profiles or a mechanism to regularly mail (or e-mail) letters, announcements or greetings to existing clients. The primary way the business gained clients was through referrals and word-of-mouth marketing on a small scale.

6 expert tips for planning a hitch-free event

A Most Unusual Evening • Fundraiser for Boys & Girls Clubs of Monmouth County, NJ at Asbury Lanes. Photo Credit: Great Heights Photography

 

Planning an event is always an undertaking, no matter the scale. There’s a lot to worry about, from setting a date to managing RSVPs to deciding on a caterer. There is also a lot that can go awry. To make your next event as painless as possible, we chatted with event planners and industry experts to get their top tips for smooth execution.

These professionals work in multiple facets of events (B2B, experiential marketing for brands, music festivals and more), and they are beyond well-versed in the industry. From the tech they favor — apps, gadgets and software galore — to what goes into developing a creative concept, we delve into these five experts’ secrets to hitch-free event planning.